Wear and Declare the Mission

Why Merchandise Matters

At CrossPoint, we believe the mission of the church should not stay inside the building. Merchandise and shirts become more than apparel — they are wearable declarations of our mission.

When our people wear the message, they carry the vision into their homes, neighborhoods, workplaces, and communities. Every shirt, hat, mug, or sticker is a visible reminder of who we are and what we’re called to do.

The Problem Without It

  • The mission often feels abstract and distant. 
  • People lack simple, everyday ways to share the story of their church. 
  • Opportunities to unify around a shared message are missed. 

The Plan to Wear and Declare

  1. Equip Our People – Provide shirts and merchandise that clearly communicate CrossPoint’s mission and values. 
  2. Unify the Message – Every item designed reinforces one shared disciple making mission. 
  3. Multiply the Impact – As our people wear and use these items in everyday life, conversations are sparked and the mission spreads. 

The Call to Action

  • Wear the Message – Put on the mission daily with shirts and merchandise that declare who we are. 
  • Declare the Vision – Use these items to start conversations, invite others, and build momentum around disciple-making. 
  • Invest in the Movement – Proceeds from merchandise directly support disciple-making and church planting initiatives. 

The Win (What Success Looks Like)

  • Our people feel ownership of the mission — they literally wear it on their chest. 
  • The message of CrossPoint is seen and shared in neighborhoods, schools, and workplaces. 
  • A culture of boldness and unity grows as people gain confidence to declare the mission. 
  • Every item purchased fuels more ministry, creating a multiplying cycle. 

Vision Statement:
 Merchandise is not just clothing. It is a declaration. Every time we wear the mission, we share the vision.